Originally posted on Quartz:
Flappy Bird, created solely by a little-known Vietnamese developer named Dong Nguyen, had been topping Apple’s iTunes Store and Google’s Play Store downloads for almost a month. But Nguyen pulled the simple but difficult and addictive game at the height of its success; it had been pulling in around $50,000 a day in advertisements. It’s hard to know exactly what caused the game’s sudden popularity. Its global downloads spiked suddenly in November after a quiet launch in May, and some speculate that Nguyen used, er, fowl play to boost the game’s visibility.
Nguyen hails from a country that’s clearly gaming-obsessed (apparently, crimes related to game addiction in Vietnam are a growing problem). But despite that, the country has yet to cultivate a homegrown gaming industry that can compete with the dominant Western and Japanese gaming companies. Without a gaming ecosystem, the learning curve can be steep for small Vietnamese developers who don’t know how to manage the business aspects of the job. Other Vietnamese developers have complained about the difficulties of breaking away from lowly outsourced jobs from big Western firms.
Nguyen’s tweets suggest that he crumbled under a similar pressure, though it’s hard to be sure if that’s the real reason: